In this article, we will discuss the Personally Identifiable Information (PII) that Google Analytics collects, the privacy laws that you may be subject to due to the fact that you have this tool on your website, and Google’s Privacy Policy requirements so that you can ensure that your use of Google Analytics does not put you at risk of privacy-related fines and lawsuits.
Tag: analytics
Getting started with Google Analytics
Google Analytics can provide you with an abundance of data to transform your business. By investing some time to get it set up effectively, you can understand your customers, delve into how your website is performing, and enhance your SEO, all of which are vital components to a successful digital marketing strategy.
