One of the primary differences in SEO today is the inclusion of social media. Companies with a strong, social media presence consistently rank higher than those without. The high level thought process here is simple. The more times a company is mentioned on social media by posts, tweets, likes, shares, comments, etc, the better the ranking. Results are based on activity, so engagement is crucial.
What Social Media Sites Should I Be On?
One of the most common questions is, “Do I need to be on all social media sites?” No, you don’t need to be on all of them and I suggest you don’t try to. There isn’t a cookie cutter response that works for every business. We may suggest that one business focus on Facebook and Twitter while another focus on Instagram, Pinterest, Facebook, and Yelp. It varies based on the business type, target audience, goals, budget, etc. One consistent suggestion is to create your focus and execute it successfully. Oftentimes this means that we have a client start their social media campaign with one platform and focus on running an excellent, successful campaign. Then when need, time, and budget allows, they can add an additional platform. It’s better to do an excellent job at one thing than a mediocre job at multiple things.